After completing 100 brand implementation plans, we’ve learned what success looks like for our clients going through a rebrand — overcoming obstacles, creating efficiencies, and celebrating impactful brand change. Regardless of the size of the organization or the degree of change they are undertaking, there are aspects of rebranding that…

Higher education institutions garner the utmost loyalty from their constituents. They attract top students, recruit talented faculty and staff, bolster pride in alumni and appeal to philanthropists. That’s why changes to their brands must be purposeful and thoughtfully implemented — this starts with building consensus. Let’s take a scenario where…

Is it right or wrong to announce the name of your brand before revealing the logo? This question turns out to be exceptionally triggering for business executives. While most organizations that are undergoing a rebrand will introduce the name and logo in unison, there are several reasons why it can…

Your organization has determined it needs to undergo a rebrand — whether its due to market expansion, repositioning, merger or acquisition — and you’ve committed to a change. Next you find a reliable branding agency to guide you through the process of synthesizing market research, creating a differentiated brand platform…

Launching a new brand is an important and impactful business decision no matter what typeof company you are running. There are, however, a few factors that make implementing a rebrand more complex. From a TenTen perspective we consider the following: ‍Timing: Time from brand concept to reveal‍ Budget: Cost of…

An organization’s brand is one of the most valuable assets, which is why it’s imperative that brand is aligned to long-term business goals and growth strategies. TenTen helps private equity firms create value for their portfolio companies through brand implementation planning, ensuring scalability to support rapid and sustainable growth.‍ Start-up…

When most organizations embark on a rebrand — for example a new positioning, logo and visual design system — most understand that there will be implementation costs to roll-out the brand, but few know exactly how much. As part of the brand implementation planning process, we help clients arrive at…

Who does the work? — When your organization embarks on a rebrand, you sign up to drive and deliver change. To start, there are several branded assets that need to be built and migrated to the new brand. The reality is: leading and managing the current brand doesn’t stop. Rebranding happens alongside of your day…

When’s the ideal time to start thinking about brand implementation? On our road to 100 rebrands, we’ve seen it all. From those who get an early jump on implementation planning, to those who need to launch as soon as possible and seek to understand what’s viable. …